Privacy Policy
PRIVACY POLICY
Last Updated: March 9, 2023
This Privacy Policy describes how Cloverland Home, LLC., a Massachusetts limited liability company (“we” or “us”) collects, uses, and discloses your Personal Information (defined below) when you visit or make a purchase from our website at cloverlandhome.com (the “Website”).
CONTACT
After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by email at info@cloverlandhome.com or by mail using the details provided below:
Cloverland Home, LLC
2 Burlington Woods Dr.
#100 #1001
Burlington, MA 01803
COLLECTING PERSONAL INFORMATION
When you visit the Website, we collect certain information about your device, your interaction with the Website, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.
Device Information:
Purpose of Collection: to load the Website accurately for you, and to perform analytics on Website usage to optimize our Website.
Source of Collection: collected automatically when you access our Website using cookies, log files, web beacons, tags, or pixels.
Disclosure for a Business Purpose: shared with our processor Shopify.
Personal Information Collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Website.
Order Information:
Purpose of Collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of Collection: collected from you.
Disclosure for a Business Purpose: shared with our processor Shopify and third-party fulfiller ShipBob.
Personal Information Collected: username and password (including social media login, if applicable) name, billing address, shipping address, payment information (including credit card numbers, transaction details, and any third-party processor’s account information), email address, and phone number.
Customer Support Information:
Purpose of Collection: to provide warranty service, returns, repairs, or other services at your request.
Source of Collection: collected from you.
Disclosure for a Business Purpose: shared with our third-party fulfiller, ShipBob, and other third party vendors providing warranty, return, or repair services.
Personal Information Collected: username and password (including social media login, if applicable) name, billing address, shipping address, payment information (including credit card numbers, any third-party processor’s account information, and transaction details), email address, and phone number.
In addition to the above purposes, we may also disclose your Personal Information in the below circumstances:
If we are involved in a merger, acquisition, or asset sale, your Personal Information may be transferred. We will provide notice before your Personal Information is transferred and becomes subject to a different Privacy Policy.
Under certain circumstances, we may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities.
We may disclose your Personal Information in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with the Website, protect the personal safety of users of the Website or the public, and protect against legal liability.
MINORS
The Website is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address above to request deletion.
SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use Shopify to power our online store and process payments on our Website. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We use ShipBob to fulfill our product orders. You can read more about how ShipBob uses your Personal Information here: https://www.shipbob.com/privacy-policy/online-platform/.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIORAL ADVERTISING
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting the below links:
Facebook: https://www.facebook.com/settings/?tab=ads
Instagram: https://www.facebook.com/help/instagram/2885653514995517/?helpref=uf_share
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
USING PERSONAL INFORMATION
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers, including through newsletters, marketing or promotional materials.
YOUR RIGHTS AS A CALIFORNIA RESIDENT
If you are a resident of California (a “California Resident”), you have additional rights with respect to your Personal Information, as further described in this section “Your Rights as a California Resident.” Information in this section is only applicable to California Residents.
Information We Collect
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“California Resident Information”).
California Resident Information does not include: (i) publicly available information from government records or (ii) deidentified or aggregated consumer information.
In particular, we have collected (or will collect) the following categories of California Resident Information from consumers within the last twelve (12) months:
|
Category |
Examples |
Collected |
|
A. Identifiers. |
A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. |
YES |
|
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). |
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some California Resident Information included in this category may overlap with other categories. |
YES |
|
C. Protected classification characteristics under California or federal law. |
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
|
YES |
|
D. Commercial information. |
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
YES |
|
E. Biometric information. |
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. |
NO |
|
F. Internet or other similar network activity. |
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. |
YES |
|
G. Geolocation data. |
Physical location or movements. |
NO |
|
H. Sensory data. |
Audio, electronic, visual, thermal, olfactory, or similar information. |
NO |
|
I. Professional or employment-related information. |
Current or past job history or performance evaluations. |
NO |
|
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). |
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. |
NO |
|
K. Inferences drawn from other California Resident Information. |
Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
YES |
We obtain the categories of California Resident Information listed above from you both directly (for example, from forms you complete) and indirectly (for example, from observing your actions on our Website).
Use of Personal Information
We may use or disclose the California Resident Information we collect for one or more of the following purposes:
- In order to fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that California Resident Information to respond to your inquiry. If you provide your California Resident Information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new product orders or process returns.
- In order to provide, support, personalize, and develop our Website, products, and services.
- In order to create, maintain, customize, and secure your account with us.
- In order to process your requests, purchases, transactions, and payments and prevent transactional fraud.
- In order to provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- In order to personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).
- In order to help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.
- For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.
- In order to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your California Resident Information or as otherwise set forth in the CCPA.
- In order to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which California Resident Information held by us about our consumers is among the assets transferred.
We will not collect additional categories of California Resident Information or use the California Resident Information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Sharing Personal Information
We may share your California Resident Information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the California Resident Information confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding twelve (12) months, we have disclosed (or will disclose) California Resident Information for a business purpose to the categories of third parties indicated in the chart below.
We do not sell California Resident Information.
|
Personal Information Category |
Business Purpose Disclosures |
|
A: Identifiers. |
Shared with our processor Shopify. Shared with third-party fulfiller ShipBob. Shared with ShipBob or other third-party vendors for warranty and repairs. |
|
B: California Customer Records personal information categories. |
Shared with our processor Shopify. Shared with third-party fulfiller ShipBob. Shared with ShipBob or other third-party vendors for warranty and repairs. |
|
C: Protected classification characteristics under California or federal law. |
Shared with our processor Shopify. Shared with third-party fulfiller ShipBob. Shared with ShipBob or other third-party vendors for warranty and repairs. |
|
D: Commercial information. |
Shared with our processor Shopify. Shared with third-party fulfiller ShipBob. Shared with ShipBob or other third-party vendors for warranty and repairs. |
|
E: Biometric information. |
None. |
|
F: Internet or other similar network activity. |
Shared with our processor Shopify. Shared with third-party fulfiller ShipBob. Shared with ShipBob or other third-party vendors for warranty and repairs. |
|
G: Geolocation data. |
None. |
|
H: Sensory data. |
None. |
|
I: Professional or employment-related information. |
None. |
|
J: Non-public education information. |
None. |
|
K: Inferences drawn from other California Resident Information. |
Shared with our processor Shopify. |
Your Rights and Choices
The CCPA provides California Residents with specific rights regarding their California Resident Information. This section describes your CCPA rights and explains how to exercise those rights.
Right to Know and Data Portability
You have the right to request that we disclose certain information to you about our collection and use of your California Resident Information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity (see Exercising Your Rights to Know or Delete, below), we will disclose to you:
- The categories of California Resident Information we collected about you.
- The categories of sources for the California Resident Information we collected about you.
- Our business or commercial purpose for collecting or selling that California Resident Information.
- The categories of third parties with whom we share that California Resident Information.
- If we sold or disclosed your California Resident Information for a business purpose, two separate lists disclosing: (i) sales, identifying the California Resident Information categories that each category of recipient purchased and (ii) disclosures for a business purpose, identifying the California Resident Information categories that each category of recipient obtained.
- The specific pieces of California Resident Information we collected about you (also called a data portability request).
Right to Delete
You have the right to request that we delete any of your California Resident Information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive your request and confirm your identity (see Exercising Your Rights to Know or Delete, below), we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service providers to:
- Complete the transaction for which we collected the California Resident Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
- Comply with a legal obligation.
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
We will delete or deidentify California Resident Information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by emailing us at info@cloverlandhome.com.
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your California Resident Information.
If applicable, you may also make a request to know or delete on behalf of your child.
You may only submit a request to know twice within a 12-month period. Your request to know or delete must: (i) provide sufficient information that allows us to reasonably verify you are the person about whom we collected California Resident Information or an authorized representative and (ii) describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We cannot respond to your request or provide you with California Resident Information if we cannot verify your identity or authority to make the request and confirm the California Resident Information relates to you.
You do not need to create an account with us to submit a request to know or delete. However, we do consider requests made through your password protected account sufficiently verified when the request relates to California Resident Information associated with that specific account.
We will only use California Resident Information provided in the request to verify the requestor’s identity or authority to make it.
For instructions on exercising your sale opt-out or opt-in rights, see Personal Information Sales Opt-Out and Opt-In Rights below.
Response Timing and Format
We will confirm receipt of your request within 10 business days. If you do not receive confirmation within the 10-day timeframe, please contact us again to ensure we have received your request.
We endeavor to substantively respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.
If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your California Resident Information that is readily useable and should allow you to transmit the information from one entity to another entity.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not: (ii) deny you goods or services, (ii) charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties, (iii) provide you a different level or quality of goods or services, or (iv) suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
Other California Privacy Rights
Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.
If you’d like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided above.
COOKIES
A cookie is a small amount of information that is downloaded to your computer or device when you visit our Website. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the Website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the Website or browse from one page to another. Cookies also provide information on how people use the Website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Website and to provide our services.
Cookies Necessary for the Functioning of the Store
|
Name |
Function |
Duration |
|
_ab |
Used in connection with access to admin. |
2y |
|
_secure_session_id |
Used in connection with navigation through a storefront. |
24h |
|
_shopify_country |
Used in connection with checkout. |
session |
|
_shopify_m |
Used for managing customer privacy settings. |
1y |
|
_shopify_tm |
Used for managing customer privacy settings. |
30min |
|
_shopify_tw |
Used for managing customer privacy settings. |
2w |
|
_storefront_u |
Used to facilitate updating customer account information. |
1min |
|
_tracking_consent |
Tracking preferences. |
1y |
|
c |
Used in connection with checkout. |
1y |
|
cart |
Used in connection with shopping cart. |
2w |
|
cart_currency |
Used in connection with shopping cart. |
2w |
|
cart_sig |
Used in connection with checkout. |
2w |
|
cart_ts |
Used in connection with checkout. |
2w |
|
cart_ver |
Used in connection with shopping cart. |
2w |
|
checkout |
Used in connection with checkout. |
4w |
|
checkout_token |
Used in connection with checkout. |
1y |
|
dynamic_checkout_shown_on_cart |
Used in connection with checkout. |
30min |
|
hide_shopify_pay_for_checkout |
Used in connection with checkout. |
session |
|
keep_alive |
Used in connection with buyer localization. |
2w |
|
master_device_id |
Used in connection with merchant login. |
2y |
|
previous_step |
Used in connection with checkout. |
1y |
|
remember_me |
Used in connection with checkout. |
1y |
|
secure_customer_sig |
Used in connection with customer login. |
20y |
|
shopify_pay |
Used in connection with checkout. |
1y |
|
shopify_pay_redirect |
Used in connection with checkout. |
30 minutes, 3w or 1y depending on value |
|
storefront_digest |
Used in connection with customer login. |
2y |
|
tracked_start_checkout |
Used in connection with checkout. |
1y |
|
checkout_one_experiment |
Used in connection with checkout. |
session |
|
checkout_session_lookup |
Used in connection with checkout. |
3w |
|
checkout_session_token_<<token>> |
Used in connection with checkout. |
3w |
|
identity-state |
Used in connection with customer authentication. |
24h |
|
identity-state-<<token>> |
Used in connection with customer authentication. |
24h |
|
identity_customer_account_number |
Used in connection with customer authentication. |
12w |
Reporting and Analytics
|
Name |
Function |
Duration |
|
_landing_page |
Track landing pages. |
2w |
|
_orig_referrer |
Track landing pages. |
2w |
|
_s |
Shopify analytics. |
30min |
|
_shopify_d |
Shopify analytics. |
session |
|
_shopify_s |
Shopify analytics. |
30min |
|
_shopify_sa_p |
Shopify analytics relating to marketing & referrals. |
30min |
|
_shopify_sa_t |
Shopify analytics relating to marketing & referrals. |
30min |
|
_shopify_y |
Shopify analytics. |
1y |
|
_y |
Shopify analytics. |
1y |
|
_shopify_evids |
Shopify analytics. |
session |
|
_shopify_ga |
Shopify and Google Analytics. |
session |
|
customer_auth_provider |
Shopify analytics. |
session |
|
customer_auth_session_created_at |
Shopify analytics. |
session |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our Website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
DO NOT TRACK
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the privacy policy has been updated on the Website home page. The date the privacy policy was last revised is identified at the top of this page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.
ACCESSIBILITY
If you need to access this policy in an alternative format due to having a disability, please contact us at info@cloverlandhome.com.
QUESTIONS AND COMPLAINTS
As noted above, if you would like to make a complaint or have any questions, please contact us by email or by mail using the details provided under the “Contact” section above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.