Welcome to Cloverland
Cloverland exists to honor the quiet rituals of home — the soft mornings, the soul-deep exhales, the moments when you feel most like yourself.
Every candle is thoughtfully crafted as a companion to comfort, made with care for the planet and reverence for the inner world.
Cozy rituals for quiet hearts.
That’s what we’re here for.
01 Dreamer and creator.
From our founder:
"For years, I built a career that looked good on paper — but something was missing. I carried a quiet longing to create something of my own.
I’ve always been drawn to things that smell beautiful in the way some people follow a melody or a memory. I notice the shift in the air after it rains and the quiet sweetness of a room just after someone leaves.
This brand is my way of bringing scented beauty, cozy comfort, and intentional design into the world — one candle ritual at a time."
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02 Behind the name.
Naming this brand was a true labor of love — pages of ideas, endless late-night scrolls, and the quiet hope of finding something that felt like home.
And then: At last.
The moment we heard Etta James sing about being wrapped in clovers — a phrase once used to describe complete happiness, ease, and abundance — we knew.
Cloverland felt like exactly what we wanted to create: a place of softness, beauty, and soulful wellbeing.
03 Vision and purpose.
Here at Cloverland, we do more than make beautiful candles.
We exist to inspire the feeling of home — cozy, grounding, and unapologetically yours. But we believe that feeling should belong to everyone.
That’s why we donate at least 1% of all revenue to organizations supporting underserved communities — connecting individuals and families with housing access, financial tools, and the foundation for long-term stability.
One small light. One shared intention. That’s how change begins.
04 Bicoastal collaboration.
Cloverland was dreamed up on the East Coast and brought to life on the West.
We’re a small, woman-owned brand based in Northern Massachusetts, where every scent is thoughtfully designed and developed. The pouring process takes place on the West Coast through a trusted U.S. partner who brings each candle to life — hand-poured, in small batches, with care and precision.
All Cloverland candles are made in the U.S. and crafted to meet the rigorous standards of the National Candle Association — so what you’re lighting is not just beautiful, but built to last.
05 Friend to the Earth.
At Cloverland, we believe care should extend beyond the walls of home — into how we source, package, and show up for the planet.
We use recycled materials wherever possible, minimize excess packaging and labels, and design with upcycling in mind. We’re always learning, always improving — and we know there’s more work to do.
We’re not perfect. But we are intentional. And that matters.
Consider following us on Instagram for upcycling inspiration!